To be on the trends of the ongoing events is the best way to attract your audiences’ attention. You need to give the best to your clients to be in their memory. In fact word of mouth is one of the most effective ways to increase your clientele. So once you deliver the best on one occasion, it will naturally flow ahead by those who attended the event and those you hosted it. Offer the best of what you can and it will build your own publicity. Here’s looking at the some of the emerging trends in corporate events.
1. Crowd- streaming:
With the developing technology it has become so easy to make your efforts be seen by a large audience over just a click. With the new option of going live on social media platforms, it is possible to have a huge reach. All you need is a smartphone and on the click of a button, you can broadcast it to your followers. In fact, love content then remains in your stream, making it more accessible over other information on the timeline.
Besides, if the attendees too go live, it will just be shared with their connections and increase your reach. You’re marketing the content automatically with a large audience.
2. Personalized Offerings:
Compared to a regular momento, a personalised one will have an added value. In fact, it can act as an incentive for the attendant to come back again to your next event. From the data that has been gathered from your registrations or social profiles, event planners use it as a way to predict your interests. Participants can benefit from a customized event experience by automated suggestions being offered. You can help them make the most of the event by studying a little about their past activity and interests.
3. Presenting the softer side:
Cater to the emotional side and you win brownie points. For ex: topics like mindfulness, emotional intelligence, softer skills will always get an engagement, given the nature of us humans. So taking ahead from here if you can deliver a feel good experience, wherein suppose they can relax in lounges in their breaks, have a little retreat, then it of course adds to your blessings.
4. Active Marketing Strategy:
While live streaming and word of mouth will get an engagement, it is important to see if that engagement on social platforms is turning into fruitful benefits. Are the clients getting on board with your strategies? Just going on one live session and having a strong word of mouth will not be of any benefits until it transforms into extending a client base. So it is important to keep a tab on social mentions, the kind of reviews and comments people have to make. Taking into consideration the feedback of your client is of utmost importance. Building a community online and interacting with them actively around the year, knowing that you care about your customers, makes for a good organisation as a whole.
5. Informal Thought Labs:
Try keeping the sessions as informal as possible because it then builds a level of comfort among the attendees and the presenters. Only one speaker going on and on could become boring and there is just one way communication. However, a healthy two-way communication can bring in the comfort and facilitate a better understanding of a topic. Audiences can address the concerns they have then and there and it makes for a memorable session.
So, these are some of the major areas where corporate event holders should concentrate. Givingyour participants a personalized experience through the data collected is of vitality. Attendees too are aware of the marketing strategies that each company employs so doing something that stays intact in their memory post the event is where you score high.