The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds.

However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time – unknowingly leaving them at risk of infection.

Beauty brand LUSH captured on this and created a tiny little soap that dissolves in exactly 30 seconds! Simple, Sweet, On The Spot!

‘30-Second Soap’ is a self-timing soap designed to completely dissolve after 30 seconds of vigorous use – precisely how long you need to wash to make your hands clean and safe. A simple to use, one-wash soap that takes the guesswork out of how long you should wash your hands – providing users with a practical, educational demonstration of proper handwashing timings to keep both themselves and others safe.

Working closely with Deliveroo – the food delivery company with the UAE’s largest fleet of delivery drivers – Lush will distribute 30-Second Soap for free across Dubai, while also making it available on their website.