Kullu Dussehra Mela – A Triumph of Precision and Planning!
Kullu Dussehra Mela – A Triumph of Precision and Planning!
We’re excited to share that MarketMen had the honor of executing a unique stall setup for STIHL at the Kullu Dussehra Mela in Himachal Pradesh, starting tomorrow. The objective was to target farmers and showcase STIHL’s cutting-edge farming tools.
Setting up in Kullu, a beautiful but remote region with limited infrastructure, came with its challenges. However, with strategic planning and execution, we transported the entire stall fabrication from Chandigarh, ensuring delivery a day ahead of schedule!
With the dedicated efforts of our team— ajay shrivas, @Jitesh Rana and Raina Khatri —the campaign is ensuring top-notch execution and interaction.
Stay tuned for a closer look at our setup through some exciting pictures!
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Parivartan Ki Ganga
🌾 Proud Partners of Change! 🌊
We at MarketMen are thrilled to partner with STIHL India in executing the incredible “Parivartan Ki Ganga” initiative, aimed at transforming agricultural practices in Uttarakhand through advanced mechanization. This initiative, inspired by the sacred Ganga River, symbolizes unity and transformation, with five teams representing the confluence of five rivers, creating a ripple of innovation across the state.
As the execution partner for this groundbreaking campaign, MarketMen has been involved from concept creation to on-ground recce and finally executing this transformative event. We are excited to contribute to this initiative that will drive sustainability and innovation for our farming communities.
Key Highlights:
Flag-Off Ceremony: The event kicked off at the rivers’ origins, featuring local dignitaries and a health camp for farmers.
Journey of Transformation: Teams are engaging with farmers to demonstrate cutting-edge agricultural tools, boosting efficiency and sustainability.
Grand Farmers’ Conference: The journey will culminate at Devprayag, where exemplary farmers will be honored, spreading the message of progress throughout Uttarakhand.
Stay tuned for the final video showcasing this journey of empowerment and transformation. Together, let’s cultivate a sustainable future! 🌱
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Lubrizol Flowguard Plus Campaign
Lubrizol Flowguard Plus Campaign
MarketMen Drives Ongoing Lubrizol Flowguard Plus Campaign in Vizag Currently running from 15th to 18th October 2024, MarketMen is spearheading the promotion of Lubrizol’s Flowguard Plus across key towns in Vizag. The campaign, held at Varam Residency, Srikakulum, Arya Community Hall, Vizianagaram, Hotel Green, Pendurthi, and Hotel Green, Gajuwaka, engages 100 plumbers per location, introducing them to the superior benefits of Flowguard Plus.
With the dedicated efforts of our team—ajay shrivas, Shrikant Jena, and Nilofer Siddiqui—the campaign is ensuring top-notch execution and interaction.
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Collaborations with Dr. Reddy
Collaborations with Dr. Reddy
We’re thrilled to have partnered with Dr. Reddy’s for their back-to-back sales conferences held across Kolkata, Guwahati, Delhi, Nagpur, and Hyderabad in October 2024. It was an incredible experience bringing our expertise in event management to these dynamic gatherings, ensuring seamless execution and impactful engagement at every location.
With the dedicated efforts of our team—@Nilesh Kedar, Shrikant Jena and Nilofer Siddiqui—the campaign is ensuring top-notch execution and interaction.
Looking forward to many more such collaborations!
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Colors Hindi Channel – The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
Introduction: Setting a New Benchmark
In a marketing endeavour that defies convention, we achieved the unimaginable: erecting a Bigg Boss-branded advertising gantry just 100 meters from the iconic Bandra Worli Sea Link. This monumental structure was not just an advertisement but a landmark in its own right, capturing the attention of everyone who passed by.
The Challenge: Navigating Permissions and Elements
Securing permissions for such an audacious project was a Herculean task, given the location’s prominence and regulations. Adding to the complexity was the challenge of constructing the gantry in an area known for its high sea breezes. But where there’s a will, there’s a way, and we navigated these hurdles with meticulous planning and flawless execution.
The Construction: An Overnight Marvel
The gantry was a colossal structure, stretching 200 feet in length and towering 40 feet above the ground. Built on sturdy metal rods to withstand the sea breeze, the structure was erected overnight, a feat that speaks volumes about the precision and efficiency of our team.
The Impact: Visibility Like Never Before
The gantry stood tall for three days, making it impossible for anyone traveling on the Bandra Worli Sea Link to miss. With branding on both sides, the structure was visible from a distance, creating an impact that was both immediate and lasting. The campaign successfully garnered visibility from over 1.5 lakh people, far exceeding our expectations.
The Uniqueness: A First and Only Time Achievement
What sets this campaign apart is its unprecedented nature. Never before has an agency managed to erect a branded gantry so close to the Bandra Worli Sea Link. This was not just another advertising campaign; it was a historical moment in the realm of outdoor advertising.
Acknowledgments: The Team That Made It Happen
We extend our deepest gratitude to everyone involved in this groundbreaking project. From the team that tirelessly worked to secure permissions to the engineers and workers who braved the elements to erect the gantry—your dedication and expertise were invaluable.
Conclusion: Raising the Bar in Advertising
As we celebrate the success of this unparalleled campaign, we’re reminded that the sky is the limit when it comes to innovative marketing. Stay tuned for more groundbreaking initiatives as we continue to push the boundaries of what’s possible.
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Introduction: A Campaign That Turned Heads
In a marketing feat that set a new precedent, we unleashed a convoy of 10 taxis, each adorned with eye-catching Bigg Boss-branded blimps, onto the streets of Mumbai. This campaign was not just another advertising gimmick; it was a full-fledged spectacle designed to captivate the city’s imagination.
The Ingenious Concept: More Than Just a Taxi Ride
Imagine a parade of taxis, each crowned with a Bigg Boss-branded blimp, cruising through Mumbai’s most bustling areas. From Mahim to Churchgate, then onto Mulund & Borivli, and finally circling back to Mahim—this was no ordinary route but a carefully planned journey to maximize visibility and impact.
Flawless Execution: A Testament to Precision and Planning
One of the standout features of this campaign was its flawless execution. Every detail, from securing all necessary permissions to coordinating the taxis’ routes, was meticulously planned and executed. The result? A seamless operation that ran like clockwork, capturing the attention of more than 1 lakh intrigued onlookers.
The Route: A Journey Through Mumbai’s Heartbeat
The taxis traversed through a strategic mix of commercial hubs, residential areas, and bustling marketplaces. This ensured that the campaign reached a diverse audience, from daily commuters and office-goers to shoppers and students.
The Unforgettable Impact: A Buzz That Resonated
The campaign was an overwhelming success, generating an estimated 1 lakh plus eyeballs. But numbers only tell part of the story. The real success lay in the buzz it created—people didn’t just see the Bigg Boss-branded taxis; they talked about them, they shared them on social media, and they eagerly discussed the upcoming season of Bigg Boss.
Colors Hindi Channel – Celebrating Community and Culture: Colors Golden Petal Club Mela
Celebrating Community and Culture: Colors Golden Petal Club Mela
A Vibrant Fusion of Entertainment and Local Talent
In December 2017, MarketMen crafted a series of unforgettable mela events across four cities – Lucknow, Kanpur, Agra, and Varanasi – exclusively for the Colors Golden Petal Club members and the broader community. This spectacular event, born from a unique collaboration with Colors TV, returned with equal fervor in 2018, drawing in crowds of over 5000 in each city.
Engagement, Entertainment, and More
The melas were a kaleidoscope of activities and performances. From soul-stirring singing and dynamic dances to laughter-filled stand-up comedy and dazzling fashion shows, the events catered to all age groups. The highlight? Meeting the beloved artists from Colors TV shows, a dream come true for many fans.
Empowering Local Entrepreneurs
Adding to the mela’s charm were the stalls set up by the club members themselves, showcasing a variety of products. These stalls not only added to the festivity but also empowered local entrepreneurs by providing them a platform to exhibit and sell their creations.
A Feast for the Senses
The event was not just a treat for the eyes and ears but also for the taste buds, with an array of food stalls offering local and exotic cuisines. The Anti Gravity stalls and artist cut-outs for selfies added a modern twist, ensuring there was something for everyone.
Bringing the Community Together
MarketMen’s dedication shone through in every aspect of the event – from the meticulous venue decor and stall designs to the comprehensive pre-buzz campaigns including Auto Bhopu announcements, local hoardings, door-to-door invites, and paper inserts. These efforts ensured a massive turnout, making each mela a resounding success.
A Tradition of Joy and Togetherness
The Colors Golden Petal Club Mela has become more than just an event; it’s a celebration of community spirit, a platform for talent, and a testament to the power of inclusive entertainment. We invite you to relive these magical moments with us through the photos from these unforgettable evenings.
Colors Hindi Channel – Rising Star Show Event at Juhu Beach, Mumbai
Rising Star Show at Juhu Beach: A Milestone Event by Colors TV for Viacom 18 Media Pvt. Limited.
A Night to Remember
In an unprecedented move, Colors TV for Viacom 18 Media Pvt. Limited brought the magic of the Rising Star Show to the iconic Juhu Beach, Mumbai. This groundbreaking event was a spectacle of talent, entertainment, and innovation, setting a new benchmark in live performances.
The Event
Spanning over a period of 4 hours, the event showcased the finalists from the Rising Star Show, who captivated the audience with their extraordinary performances. The event was open to the general public and saw an overwhelming turnout with over 5000 attendees, making it one of the most successful events of the year.
The Expertise of MarketMen
What sets this event apart is the unparalleled expertise of MarketMen in event management. With a track record of managing more than 100 celebrity events, each with a crowd exceeding 2000, MarketMen brought their A-game to ensure the Rising Star Show at Juhu Beach was nothing short of spectacular. Their experience in handling large-scale events was evident in the seamless execution of the evening.
The Challenge
Organizing an event at Juhu Beach came with its own set of challenges, primarily the stringent permissions required from various authorities. However, MarketMen rose to the occasion, not only securing all necessary permissions but also flawlessly executing the campaigns leading up to the event.
Making History
What made this event truly special was the fact that it was the first-ever live performance allowed at Juhu Beach. This was a monumental achievement for both Colors TV and MarketMen, who worked tirelessly to make this dream a reality.
The Impact
The event was not just a showcase of talent but also a testament to what can be achieved with vision, planning, and execution. It has set a new standard for what public events can be, proving that with the right team and resources, even the sky is not the limit.
A Successful Endeavor
The event was a resounding success, receiving rave reviews from both the audience and critics alike. It was a night that will be remembered for years to come, not just as an evening of entertainment but as a milestone in the history of live performances in Mumbai.
Sony TV (SET Entertainment India Pvt. Ltd) – Main Maike Chali Jaungi
Main Maike Chali Jaungi: A Revolutionary Campaign by Sony TV (SET)
A Campaign Like No Other
In a groundbreaking marketing initiative, Sony TV (SET) took to the streets to promote its new show, “Main Maike Chali Jaungi.” The campaign was a perfect blend of innovation, creativity, and strategic planning, capturing the essence of the show while making a significant impact across multiple cities.
The Concept
The campaign featured a convoy of three autorickshaws, one trailing the other, each adorned with the show’s logo designed like a ‘chunari’ or ‘dupatta’ on a bag, perfectly encapsulating the show’s theme. As the autorickshaws moved through different parts of the city, they played the show’s jingle along with the tune-in time, creating an unforgettable auditory experience for the onlookers.
The Execution
Operational from 10 am to 8 pm for seven days leading up to the show’s launch, the autorickshaws made strategic stops at important junctions in each city. MarketMen was responsible for securing all necessary permissions from authorities and executing the campaign to perfection.
The Reach
The campaign was rolled out in ten major cities: Mumbai, Ahmedabad, Baroda, Rajkot, Surat, Delhi, Lucknow, Agra, Varanasi, Kanpur, Meerut, Indore, Bhopal, Gwalior, and Jabalpur. The autorickshaws traversed through commercial complexes, parks, market areas, main roads, highways, malls, and colleges, ensuring maximum visibility.
The Impact
The campaign was a roaring success, generating an estimated 2 lakh plus eyeballs per city. The unique concept and flawless execution made it a talking point, creating a buzz that was impossible to ignore.
Making History
What set this campaign apart was its pioneering nature. Despite the challenges of securing permissions for such an unconventional marketing strategy, MarketMen and Sony TV (SET) pulled off the first-of-its-kind event, setting a new standard for innovative marketing in the entertainment industry.
Colors Hindi Channel – Khatron Ki Khiladi Dabbawala Sampling
Dabbawala Sampling: A Revolutionary Campaign by MarketMen
Introduction
In the bustling city of Mumbai, where time is of the essence, the dabbawalas have been a lifeline for office-goers for decades. MarketMen recognized the untapped potential of this unique delivery system way back in 1998 and pioneered the concept of Dabbawala Sampling. Over the years, we have executed more than 50 campaigns for various brands, but one campaign that stands out is the Khatron Ke Khiladi (KKK) branding with the Dabbawalas of Mumbai.
The Genesis of an Idea
The idea was as audacious as it was brilliant: leverage the extensive network of dabbawalas to promote the adrenaline-pumping reality show, Khatron Ke Khiladi, hosted by Bollywood superstar Akshay Kumar. The uniqueness of this campaign lay in the dabbawalas donning branded KKK attire and Akshay Kumar masks, transforming the everyday lunch delivery into a thrilling experience.
Execution and Reach
The campaign was meticulously planned and executed, reaching an astounding 215,000 offices across Mumbai. But the impact didn’t stop there; the same number of households also experienced the KKK branding when the dabbawalas picked up the empty dabbas in the evening. This dual touchpoint strategy ensured maximum visibility and engagement for the brand.
The MarketMen Edge
What made this campaign truly groundbreaking was MarketMen’s expertise and experience in innovative marketing solutions. Having been the first to initiate dabbawala sampling campaigns in 1998, we brought our extensive knowledge to the table, ensuring the campaign’s success. Our history of managing more than 50 such campaigns for different brands provided us with the insights needed to make the KKK campaign a resounding success.
The Impact
The campaign was not just a marketing gimmick; it was a cultural phenomenon. Offices buzzed with excitement as dabbawalas in KKK attire and Akshay Kumar masks made their rounds, and social media was flooded with pictures and videos, creating a viral effect that went beyond the city of Mumbai.
The Numbers Speak
With a reach extending to 215,000 offices and an equal number of households, the campaign generated unparalleled brand awareness and engagement. The ROI was phenomenal, making it one of the most successful marketing campaigns in the history of Indian television.
Conclusion
The Khatron Ke Khiladi branding campaign with the Dabbawalas of Mumbai was a masterstroke in experiential marketing, setting a new benchmark for innovative brand promotion. It showcased what can be achieved when traditional methods meet modern marketing strategies, all executed to perfection by MarketMen.