COLORS GOLDEN PETAL CLUB: EMPOWERING WOMEN, ONE COMMUNITY AT A TIME
Lucknow, Kanpur, Varanasi, Agra, Dehradun, Farrukhabad, Bareilly, Moradabad, Jaunpur.
Welcome to MarketMen, where we specialize in creating experiential activations that resonate. With 36 Plus years of expertise, we are proud to present one of our most impactful initiatives: the Colors Golden Petal Club (CGPC). Launched in September 2014, this club has successfully added over 400,000 women members and continues to thrive today.
Women are not just the backbone of the family; they are the cornerstone of society. They are the key decision-makers in households and have an unparalleled influence on family matters. By targeting this demographic, we tap into a network of influencers who shape opinions, drive consumer behaviour, and foster community development.
Awards and Recognition
We are thrilled to announce that the Colors Golden Petal Club has won two prestigious EDCA Awards in 2023: “Most Creative On ground Marketing Campaign” and “IP of the Year.” These accolades serve as a testament to the effectiveness and impact of our initiative.
The Colors Golden Petal Club is a unique on-ground women’s community property that leverages the traditional concept of “kitty parties” to engage its target audience. We focus on women in SEC B & C categories, aged between 25-50, who are housewives, home business owners, working women, and mothers.
Our Strategy: Event IP
Phase 1: Identifying Key Influencers
We begin by identifying key female influencers in residential clusters. These are women with large social circles, activists, and revered figures in their communities.
Phase 2: Membership Drive
Our team visits residential areas, engaging women through fun activities and games, thereby building up registrations and a strong member base.
Phase 3: Community Engagement
Members are invited to large events, organized to promote specific shows or festivals. These events see an attendance of at least 1,500 ladies.
Phase 4: Continued Contact
We maintain a strong connection with our members through monthly SMS contests and other activities, ensuring they are always in the loop for upcoming events.
Technological Edge: DMS
Our state-of-the-art Database Management System (DMS) allows us to register members who attend our events efficiently. This DMS ensures a seamless experience for our members and provides us with valuable data to continually refine our engagement strategies.
For Brands: A dedicated and engaged community, increased brand loyalty, and invaluable consumer insights.
For Members: Exclusive access to events, brand content, and a platform to network and grow.
The Colors Golden Petal Club is more than just a club; it’s a movement. A movement that empowers women, enriches brands, and enhances communities. We invite you to be a part of this incredible journey.