As the Nation Celebrates Independence Day, India Gate Basmati Rice took a step forward to make a real difference through the ‘Grains of Hope’ campaign.
This unique mall activation on August 15th and 16th invited the audience to pledge their support in the fight against hunger. Participants could easily register via a QR code or tablet. The engagement didn’t stop there—audience members who pledged were part of an interactive experience where their drumming kept an AV playing on the LED screen. If the drumming stopped, so did the AV, but with continued drumming, the screen proudly displayed the message that their pledge was registered.
With each pledge, the LED screen also displayed the total number of pledges registered and the corresponding number of meals to be donated to poor children. Our promoters actively engaged with the audience, guiding them to the stage to participate in this meaningful cause.
As a token of gratitude, each participant received a customized keychain featuring a grain of rice engraved with their name and ‘Grain of Hope.’ This event was not just a celebration but a movement towards hashtag#FreedomFromHunger.
The entire event, from concept to execution, was thoughtfully designed and brought to life by MarketMen, demonstrating our commitment to impactful and meaningful campaigns.
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