MarketMen successfully executed an impactful on-ground van activation campaign for CEAT Tyres in Tamil Nadu, aimed at increasing brand awareness and engaging directly with mechanics, drivers, and vehicle owners. Using branded canter vehicles, the campaign reached key locations such as loading auto stands and vehicle repair markets. Interactive games, informative sessions on tyre maintenance, and valuable giveaways enhanced engagement, while feedback collection and participant testimonials underscored the campaign’s success. This strategic approach not only boosted CEAT’s visibility but also demonstrated their commitment to quality and customer satisfaction.
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