India Gate Basmati Rice – ‘Grains of Hope’ Campaign
As the Nation Celebrates Independence Day, India Gate Basmati Rice took a step forward to make a real difference through the ‘Grains of Hope’ campaign.
This unique mall activation on August 15th and 16th invited the audience to pledge their support in the fight against hunger. Participants could easily register via a QR code or tablet. The engagement didn’t stop there—audience members who pledged were part of an interactive experience where their drumming kept an AV playing on the LED screen. If the drumming stopped, so did the AV, but with continued drumming, the screen proudly displayed the message that their pledge was registered.
With each pledge, the LED screen also displayed the total number of pledges registered and the corresponding number of meals to be donated to poor children. Our promoters actively engaged with the audience, guiding them to the stage to participate in this meaningful cause.
As a token of gratitude, each participant received a customized keychain featuring a grain of rice engraved with their name and ‘Grain of Hope.’ This event was not just a celebration but a movement towards hashtagFreedomFromHunger.
The entire event, from concept to execution, was thoughtfully designed and brought to life by MarketMen, demonstrating our commitment to impactful and meaningful campaigns.
hashtagMakeADifference hashtagPledgeToDonate hashtagGiveBack hashtagSupportTheCause hashtagJoinTheMovement hashtagTogetherWeCan hashtagActNow hashtagChangeMakers hashtagMarketMenEvents hashtagCampaignDesign hashtagEventMarketing hashtagEventPlanning hashtagBrandActivation hashtagCustomerEngagement hashtagEventManagement hashtagMarketMenEvents hashtagMarketMen
DeHaat’s Shutter Painting Initiative in Maharashtra
DeHaat’s Shutter Painting Initiative in Maharashtra
In May 2024, DeHaat embarked on an innovative branding initiative to enhance its presence and visibility in rural Maharashtra. This pilot project involved shutter painting across seven districts: Ahmednagar, Beed, Nasik, Osmanabad, Sangli, Satara, and Solapur. Pertingo, the retail branding division of MarketMen, was entrusted with this ambitious task.
Project Overview
Objective: Increase DeHaat’s brand visibility and connect with the rural farming community.
Scope: Shutter painting on 114 walls across seven districts, covering a total area of approximately 75,000 square feet.
Duration: 45 days
Districts Covered: Ahmednagar, Beed, Nasik, Osmanabad, Sangli, Satara, Solapur
Execution and Challenges
Pertingo’s team executed this project with meticulous planning and coordination. Each wall painting was designed to resonate with the local farming community, showcasing DeHaat’s commitment to empowering farmers through technology and support services. The project involved:
Site Identification: Identifying high-visibility locations in rural areas.
Logistics Management: Coordinating the transportation of materials and teams across multiple districts.
Local Coordination: Coordinating with outlet owners to ensure smooth execution. Each wall was prominently painted with the DeHaat logo.
Future Plans
This pilot project sets the stage for a broader campaign, with plans to extend the shutter painting initiative to additional districts in Maharashtra and other states. By enhancing brand visibility through impactful and localized artwork, DeHaat aims to further strengthen its connection with the farming community and drive its mission of empowering farmers.
Through these creative and visually engaging efforts, DeHaat continues to make strides in transforming the agricultural landscape in India, one district at a time.
hashtagDeHaat hashtagAgritech hashtagRuralBranding hashtagShutterPainting hashtagPertingo hashtagMarketMen hashtagMaharashtraAgriculture hashtagFarmersEmpowerment hashtagRuralMarketing hashtagAgricultureInnovation hashtagBrandVisibility hashtagFarmersSupport hashtagAgricultureServices hashtagRuralOutreach hashtagDehaatInitiative hashtagMaharashtraFarming hashtagAgricultureCommunity hashtagBrandingCampaign hashtagRuralDevelopment hashtagFarmingTechnology hashtagAgricultureSolutions hashtagFarmingSupport hashtagDeHaatProject hashtagAgriMarketing hashtagAgriBranding
Kullu Dussehra Mela – A Triumph of Precision and Planning!
Kullu Dussehra Mela – A Triumph of Precision and Planning!
We’re excited to share that MarketMen had the honor of executing a unique stall setup for STIHL at the Kullu Dussehra Mela in Himachal Pradesh, starting tomorrow. The objective was to target farmers and showcase STIHL’s cutting-edge farming tools.
Setting up in Kullu, a beautiful but remote region with limited infrastructure, came with its challenges. However, with strategic planning and execution, we transported the entire stall fabrication from Chandigarh, ensuring delivery a day ahead of schedule!
With the dedicated efforts of our team— ajay shrivas, @Jitesh Rana and Raina Khatri —the campaign is ensuring top-notch execution and interaction.
Stay tuned for a closer look at our setup through some exciting pictures!
hashtagMarketMen hashtagKulluDussehraMela hashtagFarmingTools hashtagEventExecution hashtagExcellenceInDelivery
Parivartan Ki Ganga
🌾 Proud Partners of Change! 🌊
We at MarketMen are thrilled to partner with STIHL India in executing the incredible “Parivartan Ki Ganga” initiative, aimed at transforming agricultural practices in Uttarakhand through advanced mechanization. This initiative, inspired by the sacred Ganga River, symbolizes unity and transformation, with five teams representing the confluence of five rivers, creating a ripple of innovation across the state.
As the execution partner for this groundbreaking campaign, MarketMen has been involved from concept creation to on-ground recce and finally executing this transformative event. We are excited to contribute to this initiative that will drive sustainability and innovation for our farming communities.
Key Highlights:
Flag-Off Ceremony: The event kicked off at the rivers’ origins, featuring local dignitaries and a health camp for farmers.
Journey of Transformation: Teams are engaging with farmers to demonstrate cutting-edge agricultural tools, boosting efficiency and sustainability.
Grand Farmers’ Conference: The journey will culminate at Devprayag, where exemplary farmers will be honored, spreading the message of progress throughout Uttarakhand.
Stay tuned for the final video showcasing this journey of empowerment and transformation. Together, let’s cultivate a sustainable future! 🌱
hashtagParivartanKiGanga hashtagSTIHLIndia hashtagAgriculture hashtagSustainability hashtagInnovation hashtagUttarakhand hashtagEmpowerment hashtagIndianFarming hashtagFarmers hashtagEvent hashtagFarmerEvent hashtagMarketMen Archhan Gurtu
Lubrizol Flowguard Plus Campaign
Lubrizol Flowguard Plus Campaign
MarketMen Drives Ongoing Lubrizol Flowguard Plus Campaign in Vizag Currently running from 15th to 18th October 2024, MarketMen is spearheading the promotion of Lubrizol’s Flowguard Plus across key towns in Vizag. The campaign, held at Varam Residency, Srikakulum, Arya Community Hall, Vizianagaram, Hotel Green, Pendurthi, and Hotel Green, Gajuwaka, engages 100 plumbers per location, introducing them to the superior benefits of Flowguard Plus.
With the dedicated efforts of our team—ajay shrivas, Shrikant Jena, and Nilofer Siddiqui—the campaign is ensuring top-notch execution and interaction.
hashtagFlowguardPlus hashtagMarketMen hashtagPlumberOutreach hashtagVizagCampaign hashtagOngoingPromotion hashtagTeamMarketMen hashtagProductLaunch hashtagCampaignInAction
Collaborations with Dr. Reddy
Collaborations with Dr. Reddy
We’re thrilled to have partnered with Dr. Reddy’s for their back-to-back sales conferences held across Kolkata, Guwahati, Delhi, Nagpur, and Hyderabad in October 2024. It was an incredible experience bringing our expertise in event management to these dynamic gatherings, ensuring seamless execution and impactful engagement at every location.
With the dedicated efforts of our team—@Nilesh Kedar, Shrikant Jena and Nilofer Siddiqui—the campaign is ensuring top-notch execution and interaction.
Looking forward to many more such collaborations!
hashtagEventManagement hashtagSalesConferences hashtagMarketMenEvents hashtagSeamlessExecution
Colors Hindi Channel – The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
Introduction: Setting a New Benchmark
In a marketing endeavour that defies convention, we achieved the unimaginable: erecting a Bigg Boss-branded advertising gantry just 100 meters from the iconic Bandra Worli Sea Link. This monumental structure was not just an advertisement but a landmark in its own right, capturing the attention of everyone who passed by.
The Challenge: Navigating Permissions and Elements
Securing permissions for such an audacious project was a Herculean task, given the location’s prominence and regulations. Adding to the complexity was the challenge of constructing the gantry in an area known for its high sea breezes. But where there’s a will, there’s a way, and we navigated these hurdles with meticulous planning and flawless execution.
The Construction: An Overnight Marvel
The gantry was a colossal structure, stretching 200 feet in length and towering 40 feet above the ground. Built on sturdy metal rods to withstand the sea breeze, the structure was erected overnight, a feat that speaks volumes about the precision and efficiency of our team.
The Impact: Visibility Like Never Before
The gantry stood tall for three days, making it impossible for anyone traveling on the Bandra Worli Sea Link to miss. With branding on both sides, the structure was visible from a distance, creating an impact that was both immediate and lasting. The campaign successfully garnered visibility from over 1.5 lakh people, far exceeding our expectations.
The Uniqueness: A First and Only Time Achievement
What sets this campaign apart is its unprecedented nature. Never before has an agency managed to erect a branded gantry so close to the Bandra Worli Sea Link. This was not just another advertising campaign; it was a historical moment in the realm of outdoor advertising.
Acknowledgments: The Team That Made It Happen
We extend our deepest gratitude to everyone involved in this groundbreaking project. From the team that tirelessly worked to secure permissions to the engineers and workers who braved the elements to erect the gantry—your dedication and expertise were invaluable.
Conclusion: Raising the Bar in Advertising
As we celebrate the success of this unparalleled campaign, we’re reminded that the sky is the limit when it comes to innovative marketing. Stay tuned for more groundbreaking initiatives as we continue to push the boundaries of what’s possible.
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Introduction: A Campaign That Turned Heads
In a marketing feat that set a new precedent, we unleashed a convoy of 10 taxis, each adorned with eye-catching Bigg Boss-branded blimps, onto the streets of Mumbai. This campaign was not just another advertising gimmick; it was a full-fledged spectacle designed to captivate the city’s imagination.
The Ingenious Concept: More Than Just a Taxi Ride
Imagine a parade of taxis, each crowned with a Bigg Boss-branded blimp, cruising through Mumbai’s most bustling areas. From Mahim to Churchgate, then onto Mulund & Borivli, and finally circling back to Mahim—this was no ordinary route but a carefully planned journey to maximize visibility and impact.
Flawless Execution: A Testament to Precision and Planning
One of the standout features of this campaign was its flawless execution. Every detail, from securing all necessary permissions to coordinating the taxis’ routes, was meticulously planned and executed. The result? A seamless operation that ran like clockwork, capturing the attention of more than 1 lakh intrigued onlookers.
The Route: A Journey Through Mumbai’s Heartbeat
The taxis traversed through a strategic mix of commercial hubs, residential areas, and bustling marketplaces. This ensured that the campaign reached a diverse audience, from daily commuters and office-goers to shoppers and students.
The Unforgettable Impact: A Buzz That Resonated
The campaign was an overwhelming success, generating an estimated 1 lakh plus eyeballs. But numbers only tell part of the story. The real success lay in the buzz it created—people didn’t just see the Bigg Boss-branded taxis; they talked about them, they shared them on social media, and they eagerly discussed the upcoming season of Bigg Boss.
Colors Hindi Channel – Celebrating Community and Culture: Colors Golden Petal Club Mela
Celebrating Community and Culture: Colors Golden Petal Club Mela
A Vibrant Fusion of Entertainment and Local Talent
In December 2017, MarketMen crafted a series of unforgettable mela events across four cities – Lucknow, Kanpur, Agra, and Varanasi – exclusively for the Colors Golden Petal Club members and the broader community. This spectacular event, born from a unique collaboration with Colors TV, returned with equal fervor in 2018, drawing in crowds of over 5000 in each city.
Engagement, Entertainment, and More
The melas were a kaleidoscope of activities and performances. From soul-stirring singing and dynamic dances to laughter-filled stand-up comedy and dazzling fashion shows, the events catered to all age groups. The highlight? Meeting the beloved artists from Colors TV shows, a dream come true for many fans.
Empowering Local Entrepreneurs
Adding to the mela’s charm were the stalls set up by the club members themselves, showcasing a variety of products. These stalls not only added to the festivity but also empowered local entrepreneurs by providing them a platform to exhibit and sell their creations.
A Feast for the Senses
The event was not just a treat for the eyes and ears but also for the taste buds, with an array of food stalls offering local and exotic cuisines. The Anti Gravity stalls and artist cut-outs for selfies added a modern twist, ensuring there was something for everyone.
Bringing the Community Together
MarketMen’s dedication shone through in every aspect of the event – from the meticulous venue decor and stall designs to the comprehensive pre-buzz campaigns including Auto Bhopu announcements, local hoardings, door-to-door invites, and paper inserts. These efforts ensured a massive turnout, making each mela a resounding success.
A Tradition of Joy and Togetherness
The Colors Golden Petal Club Mela has become more than just an event; it’s a celebration of community spirit, a platform for talent, and a testament to the power of inclusive entertainment. We invite you to relive these magical moments with us through the photos from these unforgettable evenings.
Colors Hindi Channel – Rising Star Show Event at Juhu Beach, Mumbai
Rising Star Show at Juhu Beach: A Milestone Event by Colors TV for Viacom 18 Media Pvt. Limited.
A Night to Remember
In an unprecedented move, Colors TV for Viacom 18 Media Pvt. Limited brought the magic of the Rising Star Show to the iconic Juhu Beach, Mumbai. This groundbreaking event was a spectacle of talent, entertainment, and innovation, setting a new benchmark in live performances.
The Event
Spanning over a period of 4 hours, the event showcased the finalists from the Rising Star Show, who captivated the audience with their extraordinary performances. The event was open to the general public and saw an overwhelming turnout with over 5000 attendees, making it one of the most successful events of the year.
The Expertise of MarketMen
What sets this event apart is the unparalleled expertise of MarketMen in event management. With a track record of managing more than 100 celebrity events, each with a crowd exceeding 2000, MarketMen brought their A-game to ensure the Rising Star Show at Juhu Beach was nothing short of spectacular. Their experience in handling large-scale events was evident in the seamless execution of the evening.
The Challenge
Organizing an event at Juhu Beach came with its own set of challenges, primarily the stringent permissions required from various authorities. However, MarketMen rose to the occasion, not only securing all necessary permissions but also flawlessly executing the campaigns leading up to the event.
Making History
What made this event truly special was the fact that it was the first-ever live performance allowed at Juhu Beach. This was a monumental achievement for both Colors TV and MarketMen, who worked tirelessly to make this dream a reality.
The Impact
The event was not just a showcase of talent but also a testament to what can be achieved with vision, planning, and execution. It has set a new standard for what public events can be, proving that with the right team and resources, even the sky is not the limit.
A Successful Endeavor
The event was a resounding success, receiving rave reviews from both the audience and critics alike. It was a night that will be remembered for years to come, not just as an evening of entertainment but as a milestone in the history of live performances in Mumbai.