Colors Hindi Channel – The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
Introduction: Setting a New Benchmark
In a marketing endeavour that defies convention, we achieved the unimaginable: erecting a Bigg Boss-branded advertising gantry just 100 meters from the iconic Bandra Worli Sea Link. This monumental structure was not just an advertisement but a landmark in its own right, capturing the attention of everyone who passed by.
The Challenge: Navigating Permissions and Elements
Securing permissions for such an audacious project was a Herculean task, given the location’s prominence and regulations. Adding to the complexity was the challenge of constructing the gantry in an area known for its high sea breezes. But where there’s a will, there’s a way, and we navigated these hurdles with meticulous planning and flawless execution.
The Construction: An Overnight Marvel
The gantry was a colossal structure, stretching 200 feet in length and towering 40 feet above the ground. Built on sturdy metal rods to withstand the sea breeze, the structure was erected overnight, a feat that speaks volumes about the precision and efficiency of our team.
The Impact: Visibility Like Never Before
The gantry stood tall for three days, making it impossible for anyone traveling on the Bandra Worli Sea Link to miss. With branding on both sides, the structure was visible from a distance, creating an impact that was both immediate and lasting. The campaign successfully garnered visibility from over 1.5 lakh people, far exceeding our expectations.
The Uniqueness: A First and Only Time Achievement
What sets this campaign apart is its unprecedented nature. Never before has an agency managed to erect a branded gantry so close to the Bandra Worli Sea Link. This was not just another advertising campaign; it was a historical moment in the realm of outdoor advertising.
Acknowledgments: The Team That Made It Happen
We extend our deepest gratitude to everyone involved in this groundbreaking project. From the team that tirelessly worked to secure permissions to the engineers and workers who braved the elements to erect the gantry—your dedication and expertise were invaluable.
Conclusion: Raising the Bar in Advertising
As we celebrate the success of this unparalleled campaign, we’re reminded that the sky is the limit when it comes to innovative marketing. Stay tuned for more groundbreaking initiatives as we continue to push the boundaries of what’s possible.
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Introduction: A Campaign That Turned Heads
In a marketing feat that set a new precedent, we unleashed a convoy of 10 taxis, each adorned with eye-catching Bigg Boss-branded blimps, onto the streets of Mumbai. This campaign was not just another advertising gimmick; it was a full-fledged spectacle designed to captivate the city’s imagination.
The Ingenious Concept: More Than Just a Taxi Ride
Imagine a parade of taxis, each crowned with a Bigg Boss-branded blimp, cruising through Mumbai’s most bustling areas. From Mahim to Churchgate, then onto Mulund & Borivli, and finally circling back to Mahim—this was no ordinary route but a carefully planned journey to maximize visibility and impact.
Flawless Execution: A Testament to Precision and Planning
One of the standout features of this campaign was its flawless execution. Every detail, from securing all necessary permissions to coordinating the taxis’ routes, was meticulously planned and executed. The result? A seamless operation that ran like clockwork, capturing the attention of more than 1 lakh intrigued onlookers.
The Route: A Journey Through Mumbai’s Heartbeat
The taxis traversed through a strategic mix of commercial hubs, residential areas, and bustling marketplaces. This ensured that the campaign reached a diverse audience, from daily commuters and office-goers to shoppers and students.
The Unforgettable Impact: A Buzz That Resonated
The campaign was an overwhelming success, generating an estimated 1 lakh plus eyeballs. But numbers only tell part of the story. The real success lay in the buzz it created—people didn’t just see the Bigg Boss-branded taxis; they talked about them, they shared them on social media, and they eagerly discussed the upcoming season of Bigg Boss.
Colors Hindi Channel – Celebrating Community and Culture: Colors Golden Petal Club Mela
Celebrating Community and Culture: Colors Golden Petal Club Mela
A Vibrant Fusion of Entertainment and Local Talent
In December 2017, MarketMen crafted a series of unforgettable mela events across four cities – Lucknow, Kanpur, Agra, and Varanasi – exclusively for the Colors Golden Petal Club members and the broader community. This spectacular event, born from a unique collaboration with Colors TV, returned with equal fervor in 2018, drawing in crowds of over 5000 in each city.
Engagement, Entertainment, and More
The melas were a kaleidoscope of activities and performances. From soul-stirring singing and dynamic dances to laughter-filled stand-up comedy and dazzling fashion shows, the events catered to all age groups. The highlight? Meeting the beloved artists from Colors TV shows, a dream come true for many fans.
Empowering Local Entrepreneurs
Adding to the mela’s charm were the stalls set up by the club members themselves, showcasing a variety of products. These stalls not only added to the festivity but also empowered local entrepreneurs by providing them a platform to exhibit and sell their creations.
A Feast for the Senses
The event was not just a treat for the eyes and ears but also for the taste buds, with an array of food stalls offering local and exotic cuisines. The Anti Gravity stalls and artist cut-outs for selfies added a modern twist, ensuring there was something for everyone.
Bringing the Community Together
MarketMen’s dedication shone through in every aspect of the event – from the meticulous venue decor and stall designs to the comprehensive pre-buzz campaigns including Auto Bhopu announcements, local hoardings, door-to-door invites, and paper inserts. These efforts ensured a massive turnout, making each mela a resounding success.
A Tradition of Joy and Togetherness
The Colors Golden Petal Club Mela has become more than just an event; it’s a celebration of community spirit, a platform for talent, and a testament to the power of inclusive entertainment. We invite you to relive these magical moments with us through the photos from these unforgettable evenings.
Colors Hindi Channel – Rising Star Show Event at Juhu Beach, Mumbai
Rising Star Show at Juhu Beach: A Milestone Event by Colors TV for Viacom 18 Media Pvt. Limited.
A Night to Remember
In an unprecedented move, Colors TV for Viacom 18 Media Pvt. Limited brought the magic of the Rising Star Show to the iconic Juhu Beach, Mumbai. This groundbreaking event was a spectacle of talent, entertainment, and innovation, setting a new benchmark in live performances.
The Event
Spanning over a period of 4 hours, the event showcased the finalists from the Rising Star Show, who captivated the audience with their extraordinary performances. The event was open to the general public and saw an overwhelming turnout with over 5000 attendees, making it one of the most successful events of the year.
The Expertise of MarketMen
What sets this event apart is the unparalleled expertise of MarketMen in event management. With a track record of managing more than 100 celebrity events, each with a crowd exceeding 2000, MarketMen brought their A-game to ensure the Rising Star Show at Juhu Beach was nothing short of spectacular. Their experience in handling large-scale events was evident in the seamless execution of the evening.
The Challenge
Organizing an event at Juhu Beach came with its own set of challenges, primarily the stringent permissions required from various authorities. However, MarketMen rose to the occasion, not only securing all necessary permissions but also flawlessly executing the campaigns leading up to the event.
Making History
What made this event truly special was the fact that it was the first-ever live performance allowed at Juhu Beach. This was a monumental achievement for both Colors TV and MarketMen, who worked tirelessly to make this dream a reality.
The Impact
The event was not just a showcase of talent but also a testament to what can be achieved with vision, planning, and execution. It has set a new standard for what public events can be, proving that with the right team and resources, even the sky is not the limit.
A Successful Endeavor
The event was a resounding success, receiving rave reviews from both the audience and critics alike. It was a night that will be remembered for years to come, not just as an evening of entertainment but as a milestone in the history of live performances in Mumbai.
Sony TV (SET Entertainment India Pvt. Ltd) – Main Maike Chali Jaungi
Main Maike Chali Jaungi: A Revolutionary Campaign by Sony TV (SET)
A Campaign Like No Other
In a groundbreaking marketing initiative, Sony TV (SET) took to the streets to promote its new show, “Main Maike Chali Jaungi.” The campaign was a perfect blend of innovation, creativity, and strategic planning, capturing the essence of the show while making a significant impact across multiple cities.
The Concept
The campaign featured a convoy of three autorickshaws, one trailing the other, each adorned with the show’s logo designed like a ‘chunari’ or ‘dupatta’ on a bag, perfectly encapsulating the show’s theme. As the autorickshaws moved through different parts of the city, they played the show’s jingle along with the tune-in time, creating an unforgettable auditory experience for the onlookers.
The Execution
Operational from 10 am to 8 pm for seven days leading up to the show’s launch, the autorickshaws made strategic stops at important junctions in each city. MarketMen was responsible for securing all necessary permissions from authorities and executing the campaign to perfection.
The Reach
The campaign was rolled out in ten major cities: Mumbai, Ahmedabad, Baroda, Rajkot, Surat, Delhi, Lucknow, Agra, Varanasi, Kanpur, Meerut, Indore, Bhopal, Gwalior, and Jabalpur. The autorickshaws traversed through commercial complexes, parks, market areas, main roads, highways, malls, and colleges, ensuring maximum visibility.
The Impact
The campaign was a roaring success, generating an estimated 2 lakh plus eyeballs per city. The unique concept and flawless execution made it a talking point, creating a buzz that was impossible to ignore.
Making History
What set this campaign apart was its pioneering nature. Despite the challenges of securing permissions for such an unconventional marketing strategy, MarketMen and Sony TV (SET) pulled off the first-of-its-kind event, setting a new standard for innovative marketing in the entertainment industry.
Colors Hindi Channel – Khatron Ki Khiladi Dabbawala Sampling
Dabbawala Sampling: A Revolutionary Campaign by MarketMen
Introduction
In the bustling city of Mumbai, where time is of the essence, the dabbawalas have been a lifeline for office-goers for decades. MarketMen recognized the untapped potential of this unique delivery system way back in 1998 and pioneered the concept of Dabbawala Sampling. Over the years, we have executed more than 50 campaigns for various brands, but one campaign that stands out is the Khatron Ke Khiladi (KKK) branding with the Dabbawalas of Mumbai.
The Genesis of an Idea
The idea was as audacious as it was brilliant: leverage the extensive network of dabbawalas to promote the adrenaline-pumping reality show, Khatron Ke Khiladi, hosted by Bollywood superstar Akshay Kumar. The uniqueness of this campaign lay in the dabbawalas donning branded KKK attire and Akshay Kumar masks, transforming the everyday lunch delivery into a thrilling experience.
Execution and Reach
The campaign was meticulously planned and executed, reaching an astounding 215,000 offices across Mumbai. But the impact didn’t stop there; the same number of households also experienced the KKK branding when the dabbawalas picked up the empty dabbas in the evening. This dual touchpoint strategy ensured maximum visibility and engagement for the brand.
The MarketMen Edge
What made this campaign truly groundbreaking was MarketMen’s expertise and experience in innovative marketing solutions. Having been the first to initiate dabbawala sampling campaigns in 1998, we brought our extensive knowledge to the table, ensuring the campaign’s success. Our history of managing more than 50 such campaigns for different brands provided us with the insights needed to make the KKK campaign a resounding success.
The Impact
The campaign was not just a marketing gimmick; it was a cultural phenomenon. Offices buzzed with excitement as dabbawalas in KKK attire and Akshay Kumar masks made their rounds, and social media was flooded with pictures and videos, creating a viral effect that went beyond the city of Mumbai.
The Numbers Speak
With a reach extending to 215,000 offices and an equal number of households, the campaign generated unparalleled brand awareness and engagement. The ROI was phenomenal, making it one of the most successful marketing campaigns in the history of Indian television.
Conclusion
The Khatron Ke Khiladi branding campaign with the Dabbawalas of Mumbai was a masterstroke in experiential marketing, setting a new benchmark for innovative brand promotion. It showcased what can be achieved when traditional methods meet modern marketing strategies, all executed to perfection by MarketMen.
Colors Hindi Channel – Talking Tom Campaign
Talking Tom Campaign: A Trailblazing Initiative by MarketMen for Colors TV
A Revolutionary Concept
In a world where traditional advertising is losing its sheen, MarketMen and Colors TV joined forces to bring a groundbreaking concept to life: Talking Tom. This innovative campaign aimed to promote Colors TV shows at various touchpoints, from railway stations and colleges to parks, market areas, and corporate offices.
The Design
Crafted meticulously by the MarketMen team, Talking Tom was a spectacle to behold. Designed as a walking TV set, the structure had a TV screen instead of a face. Hidden inside was a promoter who could see the outside world through a concealed peephole. Equipped with a battery to operate the remote TV, Talking Tom showcased the latest promos of Colors TV shows, capturing the attention of passersby.
The Execution
Talking Tom was not just a static installation; it was a moving marvel. The campaign was executed over a month, during which Talking Tom visited multiple high-traffic locations. The design allowed the promoter inside to navigate through crowds, making the experience interactive and engaging.
The Impact
The campaign was an overwhelming success, generating more than 1 lakh eyeballs over its duration. People were not just amazed but also intrigued by Talking Tom. Many waited to catch a glimpse, captivated by the unique blend of technology and creativity.
Extended Reach: IIT Mumbai Event
The success of Talking Tom didn’t stop at promoting Colors TV shows. The same installation was later used at an IIT Mumbai event, creating a buzz around Colors TV’s offerings among the student community, further amplifying its impact.
The Reaction
The campaign received rave reviews from both the audience and industry experts. It was a perfect example of how out-of-the-box thinking can create a lasting impact, making Talking Tom a case study in innovative marketing.
Dabur – Amla Hair Oil School Activation Campaign.
Tu Badti Ja, Tu Padti Jha: Empowering Young Girls with Dabur Amla Oil and MarketMen
A Campaign with a Cause
In a unique and impactful collaboration, MarketMen partnered with Dabur Amla Oil to launch the “Tu Badti Ja, Tu Padti Jha” campaign. Aimed at empowering young girls studying in Kendriya Vidyalaya schools, this initiative was designed to inspire and support their dreams for the future.
The Concept
The campaign was built around the theme of hair growth, symbolizing the growth and development of young girls. Targeting students from 6th to 10th standard, the initiative was seamlessly integrated with the Government’s “Beti Bachao, Beti Padhao” program, amplifying its reach and impact.
The Execution
The campaign was rolled out in four major cities: Lucknow, Kanpur, Agra, and Varanasi. Schools were adorned with arch gates and standees branded with Dabur Amla Oil and the campaign’s message. Special essay papers were also branded and distributed to the students, encouraging them to write about their aspirations and dreams.
Scholarships and Rewards
The campaign took an interactive turn by inviting the girls to share essays on what they aspire to become. The top 50 essays were selected, and the writers were awarded scholarships of varying amounts. These scholarships are designed to mature when the girls turn 18, providing them with financial support for their further studies.
Added Perks
To add a touch of excitement and practicality, free samples of Dabur Amla Hair Oil were distributed to the students, giving them a firsthand experience of the product that symbolizes their growth and potential.
Government Collaboration
The campaign was further strengthened by tying up with the Government’s “Beti Bachao, Beti Padhao” initiative. This partnership not only lent credibility to the campaign but also helped in reaching a wider audience, making it a resounding success.
The Impact
“Tu Badti Ja, Tu Padti Jha” was more than just a marketing campaign; it was a movement aimed at empowering young girls to dream big and aim high. The initiative has been overwhelmingly successful, receiving praise from schools, parents, and most importantly, the young girls it aimed to inspire.
JSW Steel – Village HomeBuilders Outreach
Empowering First-Time Home Builders: A JSW Steels Limited Rural Campaign
Introduction: In a quest to promote the superior quality of JSW steel over local secondary steel, we embarked on a unique journey that took us through the heartlands of India. Our objective was crystal clear: to identify and engage with first-time home builders in rural areas and introduce them to the unmatched advantages of JSW steel. This campaign not only showcased the product but also underscored the importance of providing personalized, humanized interactions. In this case study, we delve into the details of this remarkable rural campaign that spanned across states, touched the lives of thousands, and left an indelible impact.
The Challenge: JSW Steels Limited faced fierce competition from local secondary steel suppliers in rural India. To overcome this challenge, we needed to connect with first-time home builders in remote villages and convince them of the benefits of using JSW steel. The question was, how do we bridge this gap and establish a meaningful connection with our target audience?
The Strategy: Our approach was unconventional yet effective. We deployed a dedicated team of promoters equipped with motorcycles and tablets to penetrate the heart of rural communities. Covering states like Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Karnataka, and Maharashtra, our promoters embarked on a mission to identify first-time home builders, engage in meaningful conversations, and provide them with valuable insights about JSW steel.
Humanizing the Interaction: Understanding the importance of personalized interactions, our promoters engaged in one-on-one discussions with home builders at the very site where their dreams were taking shape—a dug-up area ready for construction. The promoters, armed with tablets, utilized audiovisual presentations to vividly demonstrate the advantages of using JSW steel. These interactions were not only informative but also deeply humanizing, as they occurred at a critical juncture in the homeowners’ lives.
Real-Time Monitoring: To ensure the campaign’s success, we leveraged technology to monitor the promoters’ activities in real time. Using the MarketMen GPS application, we tracked the routes followed by our team, identifying any gaps or deviations. This allowed us to take corrective measures promptly and ensure that every potential lead received the attention it deserved.
The Results: Our rural campaign proved to be a resounding success. We reached out to approximately 1500 first-time home builders in each of the six states, effectively conveying the value of JSW steel. The convincing process culminated with the passing of leads to our central office, where telecallers conversed with potential customers in their local language and forwarded the leads to our distributors for servicing.
AI-Generated Reference Pictures: To capture the essence of our interactions, we used AI-generated reference pictures, illustrating the genuine moments between promoters and homeowners.
Conclusion: The JSW Steels Limited rural campaign was not just about promoting a product; it was about connecting with people and empowering them to make informed decisions about their dream homes. By leveraging technology, humanizing interactions, and reaching out to the heart of rural India, we successfully conveyed the message that JSW steel is the preferred choice for those embarking on the journey of building their first homes.
This case study stands as a testament to the power of personalized engagement and the impact it can have on the choices people make. It showcases how a well-executed rural campaign can bring about transformative change and strengthen the bond between a brand and its customers.
YES Bank’s – Madhya Pradesh Cluster Marketing Initiative Promoting Loans
YES Bank’s Rural Activation Triumph: MP Cluster Banking Unleashes Financial Opportunities with MarketMen
Introduction: In a visionary move to extend financial empowerment to rural India, YES Bank partnered with MarketMen to orchestrate a groundbreaking Rural Activation campaign—MP Cluster Banking. This week-long initiative transcended traditional boundaries, combining strategic pre-buzz activities with a grand event, marking YES Bank’s commitment to fostering economic growth in rural clusters.
Event Overview: Spanning across strategic branches in Dhar, Pithampur, Nagda, Ujjain, Devas, Ratlam, and Pipaliyana, the MP Cluster Banking campaign strategically covered Mandi areas and surrounding markets. MarketMen spearheaded a 7-day pre-buzz campaign, creating anticipation for the main event, which included innovative auto-bhopu announcements, leaflet distribution, and dynamic Lookwalker activities.
MarketMen’s Role: MarketMen’s expertise unfolded in two distinct phases—pre-buzz and event management.
Pre-Buzz Campaign:
- Auto-Bhopu Announcements: For three days, the resonant notes of auto-bhopu announcements echoed through the target areas, creating a buzz and inviting communities to the upcoming event.
- Leaflet Distribution and Data Collection: Enthusiastic promoters actively engaged with the community, distributing informative leaflets and gathering valuable respondent data to tailor services to local needs.
- Lookwalker Activities: The campaign crescendoed with three days of Lookwalker activities, ensuring maximum visibility and interaction with the community.
Main Event:
- Inauguration and Vehicle Showcase: The event commenced with a grand inauguration, symbolizing YES Bank’s entrance into these vital rural clusters. A showcase of vehicles added a dynamic touch, emphasizing mobility and accessibility.
- Loan Dispersal and Product Showcase: YES Bank representatives, strategically positioned at different branches, dispensed various loans, showcasing the diverse financial products tailored for the rural landscape.
Results:
- The MP Cluster Banking campaign witnessed overwhelming community participation, signifying the resonance of YES Bank’s outreach strategy.
- The pre-buzz activities effectively created awareness and anticipation, drawing substantial footfall to the main event.
- YES Bank’s commitment to rural development was palpable, with loans dispersed and financial solutions presented directly to the heart of the communities.
Conclusion: The synergy between YES Bank’s vision for rural empowerment and MarketMen’s dynamic execution manifested in the success of MP Cluster Banking. This collaborative effort not only expanded YES Bank’s footprint but also reinforced the belief that financial inclusion is a catalyst for rural growth. MP Cluster Banking stands as a testament to the power of strategic rural activation, redefining the contours of financial accessibility in the heart of India.