Tu Badti Ja, Tu Padti Jha: Empowering Young Girls with Dabur Amla Oil and MarketMen
A Campaign with a Cause
In a unique and impactful collaboration, MarketMen partnered with Dabur Amla Oil to launch the “Tu Badti Ja, Tu Padti Jha” campaign. Aimed at empowering young girls studying in Kendriya Vidyalaya schools, this initiative was designed to inspire and support their dreams for the future.
The Concept
The campaign was built around the theme of hair growth, symbolizing the growth and development of young girls. Targeting students from 6th to 10th standard, the initiative was seamlessly integrated with the Government’s “Beti Bachao, Beti Padhao” program, amplifying its reach and impact.
The Execution
The campaign was rolled out in four major cities: Lucknow, Kanpur, Agra, and Varanasi. Schools were adorned with arch gates and standees branded with Dabur Amla Oil and the campaign’s message. Special essay papers were also branded and distributed to the students, encouraging them to write about their aspirations and dreams.
Scholarships and Rewards
The campaign took an interactive turn by inviting the girls to share essays on what they aspire to become. The top 50 essays were selected, and the writers were awarded scholarships of varying amounts. These scholarships are designed to mature when the girls turn 18, providing them with financial support for their further studies.
Added Perks
To add a touch of excitement and practicality, free samples of Dabur Amla Hair Oil were distributed to the students, giving them a firsthand experience of the product that symbolizes their growth and potential.
Government Collaboration
The campaign was further strengthened by tying up with the Government’s “Beti Bachao, Beti Padhao” initiative. This partnership not only lent credibility to the campaign but also helped in reaching a wider audience, making it a resounding success.
The Impact
“Tu Badti Ja, Tu Padti Jha” was more than just a marketing campaign; it was a movement aimed at empowering young girls to dream big and aim high. The initiative has been overwhelmingly successful, receiving praise from schools, parents, and most importantly, the young girls it aimed to inspire.