Join us as we continue to push the boundaries and set new benchmarks.
Zee Entertainment Television at Nauchandi Mela: A Spectacular Experience by MarketMen
Introduction
When Zee Entertainment Television Pvt. Ltd. decided to participate in the Nauchandi Mela for the second consecutive year, they had one goal in mind: to make it bigger and better than ever. Having successfully managed Zee’s presence at the mela in the previous year, MarketMen was the natural choice to bring this vision to life. And so we did, with a stall that was not just a stall, but a spectacle.
The Vision
Zee wanted a grand presence at the mela, and what could be grander than a 60 ft x 40 ft inlit stall designed to capture attention from every angle? But we at MarketMen decided to take it a step further. Instead of settling for static branding, we introduced an 80 ft x 6 ft outdoor LED display with curved front corners, turning the stall into a dynamic visual experience.
The 3D Anamorphic Display
To add another layer of innovation, we recommended a 3D anamorphic display featuring Zee’s logo and snippets from their popular TV serials. This wasn’t just any video; it was a specially crafted visual treat designed and executed by MarketMen. The 3D anamorphic display was not just eye-catching; it was mesmerizing, drawing crowds like a magnet.
The Execution
The stall was a marvel of design and technology, fully inlit to ensure maximum visibility. The LED display and 3D anamorphic visuals were programmed to offer a seamless experience, ensuring that the brand message was not just seen but felt. Every element was meticulously planned and executed to perfection, making the stall the talk of the mela.
The Impact
The Nauchandi Mela, a 24-day event, saw participation from more than 10 lakh people, and Zee’s stall was a landmark that no one could miss. The footfall at the stall was overwhelming, and the engagement was beyond anything we had anticipated. The stall didn’t just promote Zee; it celebrated the brand, making it a part of the cultural fabric of the mela.
The MarketMen Edge
Our experience in creating impactful brand experiences came to the fore in this project. From the initial concept to the final execution, every step was a testament to MarketMen’s commitment to innovation and excellence. The result was a campaign that exceeded expectations and set new benchmarks for experiential marketing.
Conclusion
The collaboration between Zee Entertainment Television Pvt. Ltd. and MarketMen at the Nauchandi Mela was not just successful; it was historic. It redefined what a brand stall could be and set a new standard for engagement and impact.
Wockhardt’s Surge: Riding High with MarketMen’s Creative Brilliance
Introduction: In a dazzling display of corporate dynamism, Wockhardt, a pharmaceutical giant, collaborated with MarketMen to craft an unforgettable Annual Cycle Meet. Held at the opulent J P Palace in Agra, the event seamlessly blended business objectives with team building and Reward & Recognition. MarketMen’s role in conceptualizing, designing, and executing the event elevated it to a league of its own.
Event Overview: The Wockhardt Annual Cycle Meet transcended the conventional boundaries of corporate gatherings, encapsulating a perfect synergy of business acumen, team camaraderie, and an electric atmosphere of celebration. The objective was clear – to inspire teams to surge and achieve unprecedented business milestones.
Key Highlights:
- Theme – “Surge”:
- MarketMen’s creative design team conceptualized and executed the theme “Surge,” symbolizing a collective push for excellence and surpassing goals.
- The Surge theme was not just a visual spectacle; it became a rallying cry for the teams to rise and conquer challenges.
- Logo Unveiling with Kabuki Magic:
- The Surge logo was unveiled with theatrical flair, using Kabuki techniques, setting the stage for a high-energy and visually stunning event kickoff.
- Perfect coordination and timing marked the logo reveal, leaving a lasting impression on the attendees.
- Team Building Extravaganza:
- Live auction determined the teams, each named after Wockhardt’s medicines, fostering a sense of identity and unity.
- Box cricket, a spirited competition among the teams, added an element of excitement and friendly rivalry.
- Cheerleaders and Team Spirit:
- Teams donned custom T-shirts representing their medicines, adding a vibrant and personalized touch.
- Cheerleaders infused infectious energy, waving placards of “6” and “4,” creating an electrifying atmosphere reminiscent of a cricket stadium.
- Reward & Recognition:
- The event seamlessly integrated business discussions with recognition, honoring achievements and motivating teams to reach greater heights.
- Photo Op Corner:
- A dedicated photo op corner allowed teams to capture memories with the Surge theme, fostering a sense of pride and ownership.
Results:
- The Surge theme resonated beyond the event, becoming a symbol of motivation and teamwork within Wockhardt.
- Enhanced team morale and camaraderie translated into improved business performance.
- The event received commendation not only for its professional execution but also for its creative brilliance.
Conclusion: Wockhardt’s Annual Cycle Meet, brought to life by MarketMen’s creative prowess, stands as a shining example of how corporate events can seamlessly blend business objectives with creativity and enthusiasm. The Surge theme, with its visual grandeur and symbolic depth, left an indelible mark, inspiring teams to surge beyond limits and achieve unparalleled success.
Eisai Pharmaceuticals India’s Alzheimer’s Awareness Walkathon: A Collaborative Triumph with MarketMen
Introduction: In a resounding effort to champion Alzheimer’s awareness, Eisai Pharmaceuticals India joined forces with MarketMen, a leading event management agency, to orchestrate a series of impactful Walkathons across key cities—Mumbai, Lucknow, Chennai, and Pune. This collaborative initiative not only showcased the commitment of Eisai Pharmaceuticals India towards community engagement but also demonstrated the prowess of MarketMen in seamlessly executing large-scale, multi-city events.
Event Overview: Eisai Pharmaceuticals India, a trailblazer in neurology and Alzheimer’s research, entrusted MarketMen with the responsibility of organizing a Walkathon that brought together doctors, Alzheimer’s patients, and company executives. The event aimed not only to raise awareness about Alzheimer’s disease but also to foster a sense of community and support among diverse stakeholders.
Challenges:
- Coordinating multi-city events poses logistical challenges. MarketMen skilfully navigated through varied city regulations and requirements to secure necessary permissions.
- Ensuring a seamless experience for participants across diverse venues demanded meticulous planning and execution.
- Branding consistency and visibility across different locations required strategic placement and coordination.
MarketMen’s Role: MarketMen assumed an end-to-end responsibility for the event, meticulously handling every detail from permissions and venue identification to branding, sound, stage setup, and backdrop design. Their expertise ensured a cohesive and impactful experience across all four cities.
- Permissions and Venue Selection: MarketMen’s adept team liaised with local authorities, securing permissions seamlessly. The selection of parks in each city provided an ideal backdrop for the Walkathon, fostering a sense of connection with nature.
- Branding and Visibility: MarketMen’s creative team conceptualized and executed a comprehensive branding strategy, ensuring maximum visibility and brand recall. From banners to signage, every element reflected the essence of the event and the commitment of Eisai Pharmaceuticals India.
- Logistics and Coordination: Coordinating simultaneous events in multiple cities demanded a robust logistics plan. MarketMen’s efficient coordination ensured that each Walkathon ran smoothly, maintaining a synchronized and impactful experience.
Results:
- The Walkathon garnered significant media coverage and social media engagement, amplifying the reach of the Alzheimer’s awareness campaign.
- Eisai Pharmaceuticals India received commendation for its commitment to community engagement and corporate social responsibility.
- Participants, including doctors, Alzheimer’s patients, and company executives, expressed a sense of fulfilment and unity, contributing to a positive and lasting impact on the community.
Conclusion: The collaboration between Eisai Pharmaceuticals India and MarketMen exemplifies the power of strategic partnerships in driving meaningful change. This Alzheimer’s Awareness Walkathon
Rising Star Show at Juhu Beach: A Milestone Event by Colors TV for Viacom 18 Media Pvt. Limited.
A Night to Remember
In an unprecedented move, Colors TV for Viacom 18 Media Pvt. Limited brought the magic of the Rising Star Show to the iconic Juhu Beach, Mumbai. This groundbreaking event was a spectacle of talent, entertainment, and innovation, setting a new benchmark in live performances.
The Event
Spanning over a period of 4 hours, the event showcased the finalists from the Rising Star Show, who captivated the audience with their extraordinary performances. The event was open to the general public and saw an overwhelming turnout with over 5000 attendees, making it one of the most successful events of the year.
The Expertise of MarketMen
What sets this event apart is the unparalleled expertise of MarketMen in event management. With a track record of managing more than 100 celebrity events, each with a crowd exceeding 2000, MarketMen brought their A-game to ensure the Rising Star Show at Juhu Beach was nothing short of spectacular. Their experience in handling large-scale events was evident in the seamless execution of the evening.
The Challenge
Organizing an event at Juhu Beach came with its own set of challenges, primarily the stringent permissions required from various authorities. However, MarketMen rose to the occasion, not only securing all necessary permissions but also flawlessly executing the campaigns leading up to the event.
Making History
What made this event truly special was the fact that it was the first-ever live performance allowed at Juhu Beach. This was a monumental achievement for both Colors TV and MarketMen, who worked tirelessly to make this dream a reality.
The Impact
The event was not just a showcase of talent but also a testament to what can be achieved with vision, planning, and execution. It has set a new standard for what public events can be, proving that with the right team and resources, even the sky is not the limit.
A Successful Endeavor
The event was a resounding success, receiving rave reviews from both the audience and critics alike. It was a night that will be remembered for years to come, not just as an evening of entertainment but as a milestone in the history of live performances in Mumbai.
YES Bank’s Rural Activation Triumph: MP Cluster Banking Unleashes Financial Opportunities with MarketMen
Introduction: In a visionary move to extend financial empowerment to rural India, YES Bank partnered with MarketMen to orchestrate a groundbreaking Rural Activation campaign—MP Cluster Banking. This week-long initiative transcended traditional boundaries, combining strategic pre-buzz activities with a grand event, marking YES Bank’s commitment to fostering economic growth in rural clusters.
Event Overview: Spanning across strategic branches in Dhar, Pithampur, Nagda, Ujjain, Devas, Ratlam, and Pipaliyana, the MP Cluster Banking campaign strategically covered Mandi areas and surrounding markets. MarketMen spearheaded a 7-day pre-buzz campaign, creating anticipation for the main event, which included innovative auto-bhopu announcements, leaflet distribution, and dynamic Lookwalker activities.
MarketMen’s Role: MarketMen’s expertise unfolded in two distinct phases—pre-buzz and event management.
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Pre-Buzz Campaign:
- Auto-Bhopu Announcements: For three days, the resonant notes of auto-bhopu announcements echoed through the target areas, creating a buzz and inviting communities to the upcoming event.
- Leaflet Distribution and Data Collection: Enthusiastic promoters actively engaged with the community, distributing informative leaflets and gathering valuable respondent data to tailor services to local needs.
- Lookwalker Activities: The campaign crescendoed with three days of Lookwalker activities, ensuring maximum visibility and interaction with the community.
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Main Event:
- Inauguration and Vehicle Showcase: The event commenced with a grand inauguration, symbolizing YES Bank’s entrance into these vital rural clusters. A showcase of vehicles added a dynamic touch, emphasizing mobility and accessibility.
- Loan Dispersal and Product Showcase: YES Bank representatives, strategically positioned at different branches, dispensed various loans, showcasing the diverse financial products tailored for the rural landscape.
Results:
- The MP Cluster Banking campaign witnessed overwhelming community participation, signifying the resonance of YES Bank’s outreach strategy.
- The pre-buzz activities effectively created awareness and anticipation, drawing substantial footfall to the main event.
- YES Bank’s commitment to rural development was palpable, with loans dispersed and financial solutions presented directly to the heart of the communities.
Conclusion: The synergy between YES Bank’s vision for rural empowerment and MarketMen’s dynamic execution manifested in the success of MP Cluster Banking. This collaborative effort not only expanded YES Bank’s footprint but also reinforced the belief that financial inclusion is a catalyst for rural growth. MP Cluster Banking stands as a testament to the power of strategic rural activation, redefining the contours of financial accessibility in the heart of India.
Main Maike Chali Jaungi: A Revolutionary Campaign by Sony TV (SET)
A Campaign Like No Other
In a groundbreaking marketing initiative, Sony TV (SET) took to the streets to promote its new show, “Main Maike Chali Jaungi.” The campaign was a perfect blend of innovation, creativity, and strategic planning, capturing the essence of the show while making a significant impact across multiple cities.
The Concept
The campaign featured a convoy of three autorickshaws, one trailing the other, each adorned with the show’s logo designed like a ‘chunari’ or ‘dupatta’ on a bag, perfectly encapsulating the show’s theme. As the autorickshaws moved through different parts of the city, they played the show’s jingle along with the tune-in time, creating an unforgettable auditory experience for the onlookers.
The Execution
Operational from 10 am to 8 pm for seven days leading up to the show’s launch, the autorickshaws made strategic stops at important junctions in each city. MarketMen was responsible for securing all necessary permissions from authorities and executing the campaign to perfection.
The Reach
The campaign was rolled out in ten major cities: Mumbai, Ahmedabad, Baroda, Rajkot, Surat, Delhi, Lucknow, Agra, Varanasi, Kanpur, Meerut, Indore, Bhopal, Gwalior, and Jabalpur. The autorickshaws traversed through commercial complexes, parks, market areas, main roads, highways, malls, and colleges, ensuring maximum visibility.
The Impact
The campaign was a roaring success, generating an estimated 2 lakh plus eyeballs per city. The unique concept and flawless execution made it a talking point, creating a buzz that was impossible to ignore.
Making History
What set this campaign apart was its pioneering nature. Despite the challenges of securing permissions for such an unconventional marketing strategy, MarketMen and Sony TV (SET) pulled off the first-of-its-kind event, setting a new standard for innovative marketing in the entertainment industry.
Tu Badti Ja, Tu Padti Jha: Empowering Young Girls with Dabur Amla Oil and MarketMen
A Campaign with a Cause
In a unique and impactful collaboration, MarketMen partnered with Dabur Amla Oil to launch the “Tu Badti Ja, Tu Padti Jha” campaign. Aimed at empowering young girls studying in Kendriya Vidyalaya schools, this initiative was designed to inspire and support their dreams for the future.
The Concept
The campaign was built around the theme of hair growth, symbolizing the growth and development of young girls. Targeting students from 6th to 10th standard, the initiative was seamlessly integrated with the Government’s “Beti Bachao, Beti Padhao” program, amplifying its reach and impact.
The Execution
The campaign was rolled out in four major cities: Lucknow, Kanpur, Agra, and Varanasi. Schools were adorned with arch gates and standees branded with Dabur Amla Oil and the campaign’s message. Special essay papers were also branded and distributed to the students, encouraging them to write about their aspirations and dreams.
Scholarships and Rewards
The campaign took an interactive turn by inviting the girls to share essays on what they aspire to become. The top 50 essays were selected, and the writers were awarded scholarships of varying amounts. These scholarships are designed to mature when the girls turn 18, providing them with financial support for their further studies.
Added Perks
To add a touch of excitement and practicality, free samples of Dabur Amla Hair Oil were distributed to the students, giving them a firsthand experience of the product that symbolizes their growth and potential.
Government Collaboration
The campaign was further strengthened by tying up with the Government’s “Beti Bachao, Beti Padhao” initiative. This partnership not only lent credibility to the campaign but also helped in reaching a wider audience, making it a resounding success.
The Impact
“Tu Badti Ja, Tu Padti Jha” was more than just a marketing campaign; it was a movement aimed at empowering young girls to dream big and aim high. The initiative has been overwhelmingly successful, receiving praise from schools, parents, and most importantly, the young girls it aimed to inspire.
Talking Tom Campaign: A Trailblazing Initiative by MarketMen for Colors TV
A Revolutionary Concept
In a world where traditional advertising is losing its sheen, MarketMen and Colors TV joined forces to bring a groundbreaking concept to life: Talking Tom. This innovative campaign aimed to promote Colors TV shows at various touchpoints, from railway stations and colleges to parks, market areas, and corporate offices.
The Design
Crafted meticulously by the MarketMen team, Talking Tom was a spectacle to behold. Designed as a walking TV set, the structure had a TV screen instead of a face. Hidden inside was a promoter who could see the outside world through a concealed peephole. Equipped with a battery to operate the remote TV, Talking Tom showcased the latest promos of Colors TV shows, capturing the attention of passersby.
The Execution
Talking Tom was not just a static installation; it was a moving marvel. The campaign was executed over a month, during which Talking Tom visited multiple high-traffic locations. The design allowed the promoter inside to navigate through crowds, making the experience interactive and engaging.
The Impact
The campaign was an overwhelming success, generating more than 1 lakh eyeballs over its duration. People were not just amazed but also intrigued by Talking Tom. Many waited to catch a glimpse, captivated by the unique blend of technology and creativity.
Extended Reach: IIT Mumbai Event
The success of Talking Tom didn’t stop at promoting Colors TV shows. The same installation was later used at an IIT Mumbai event, creating a buzz around Colors TV’s offerings among the student community, further amplifying its impact.
The Reaction
The campaign received rave reviews from both the audience and industry experts. It was a perfect example of how out-of-the-box thinking can create a lasting impact, making Talking Tom a case study in innovative marketing.
Bigg Boss Taxi Campaign: Driving Awareness Through the Streets of Mumbai
Introduction: A Campaign That Turned Heads
In a marketing feat that set a new precedent, we unleashed a convoy of 10 taxis, each adorned with eye-catching Bigg Boss-branded blimps, onto the streets of Mumbai. This campaign was not just another advertising gimmick; it was a full-fledged spectacle designed to captivate the city’s imagination.
The Ingenious Concept: More Than Just a Taxi Ride
Imagine a parade of taxis, each crowned with a Bigg Boss-branded blimp, cruising through Mumbai’s most bustling areas. From Mahim to Churchgate, then onto Mulund & Borivli, and finally circling back to Mahim—this was no ordinary route but a carefully planned journey to maximize visibility and impact.
Flawless Execution: A Testament to Precision and Planning
One of the standout features of this campaign was its flawless execution. Every detail, from securing all necessary permissions to coordinating the taxis’ routes, was meticulously planned and executed. The result? A seamless operation that ran like clockwork, capturing the attention of more than 1 lakh intrigued onlookers.
The Route: A Journey Through Mumbai’s Heartbeat
The taxis traversed through a strategic mix of commercial hubs, residential areas, and bustling marketplaces. This ensured that the campaign reached a diverse audience, from daily commuters and office-goers to shoppers and students.
The Unforgettable Impact: A Buzz That Resonated
The campaign was an overwhelming success, generating an estimated 1 lakh plus eyeballs. But numbers only tell part of the story. The real success lay in the buzz it created—people didn’t just see the Bigg Boss-branded taxis; they talked about them, they shared them on social media, and they eagerly discussed the upcoming season of Bigg Boss.
The Bigg Boss Gantry: An Unprecedented Feat Near Bandra Worli Sea Link
Introduction: Setting a New Benchmark
In a marketing endeavour that defies convention, we achieved the unimaginable: erecting a Bigg Boss-branded advertising gantry just 100 meters from the iconic Bandra Worli Sea Link. This monumental structure was not just an advertisement but a landmark in its own right, capturing the attention of everyone who passed by.
The Challenge: Navigating Permissions and Elements
Securing permissions for such an audacious project was a Herculean task, given the location’s prominence and regulations. Adding to the complexity was the challenge of constructing the gantry in an area known for its high sea breezes. But where there’s a will, there’s a way, and we navigated these hurdles with meticulous planning and flawless execution.
The Construction: An Overnight Marvel
The gantry was a colossal structure, stretching 200 feet in length and towering 40 feet above the ground. Built on sturdy metal rods to withstand the sea breeze, the structure was erected overnight, a feat that speaks volumes about the precision and efficiency of our team.
The Impact: Visibility Like Never Before
The gantry stood tall for three days, making it impossible for anyone traveling on the Bandra Worli Sea Link to miss. With branding on both sides, the structure was visible from a distance, creating an impact that was both immediate and lasting. The campaign successfully garnered visibility from over 1.5 lakh people, far exceeding our expectations.
The Uniqueness: A First and Only Time Achievement
What sets this campaign apart is its unprecedented nature. Never before has an agency managed to erect a branded gantry so close to the Bandra Worli Sea Link. This was not just another advertising campaign; it was a historical moment in the realm of outdoor advertising.
Acknowledgments: The Team That Made It Happen
We extend our deepest gratitude to everyone involved in this groundbreaking project. From the team that tirelessly worked to secure permissions to the engineers and workers who braved the elements to erect the gantry—your dedication and expertise were invaluable.
Conclusion: Raising the Bar in Advertising
As we celebrate the success of this unparalleled campaign, we’re reminded that the sky is the limit when it comes to innovative marketing. Stay tuned for more groundbreaking initiatives as we continue to push the boundaries of what’s possible.
Dabbawala Sampling: A Revolutionary Campaign by MarketMen
Introduction
In the bustling city of Mumbai, where time is of the essence, the dabbawalas have been a lifeline for office-goers for decades. MarketMen recognized the untapped potential of this unique delivery system way back in 1998 and pioneered the concept of Dabbawala Sampling. Over the years, we have executed more than 50 campaigns for various brands, but one campaign that stands out is the Khatron Ke Khiladi (KKK) branding with the Dabbawalas of Mumbai.
The Genesis of an Idea
The idea was as audacious as it was brilliant: leverage the extensive network of dabbawalas to promote the adrenaline-pumping reality show, Khatron Ke Khiladi, hosted by Bollywood superstar Akshay Kumar. The uniqueness of this campaign lay in the dabbawalas donning branded KKK attire and Akshay Kumar masks, transforming the everyday lunch delivery into a thrilling experience.
Execution and Reach
The campaign was meticulously planned and executed, reaching an astounding 215,000 offices across Mumbai. But the impact didn’t stop there; the same number of households also experienced the KKK branding when the dabbawalas picked up the empty dabbas in the evening. This dual touchpoint strategy ensured maximum visibility and engagement for the brand.
The MarketMen Edge
What made this campaign truly groundbreaking was MarketMen’s expertise and experience in innovative marketing solutions. Having been the first to initiate dabbawala sampling campaigns in 1998, we brought our extensive knowledge to the table, ensuring the campaign’s success. Our history of managing more than 50 such campaigns for different brands provided us with the insights needed to make the KKK campaign a resounding success.
The Impact
The campaign was not just a marketing gimmick; it was a cultural phenomenon. Offices buzzed with excitement as dabbawalas in KKK attire and Akshay Kumar masks made their rounds, and social media was flooded with pictures and videos, creating a viral effect that went beyond the city of Mumbai.
The Numbers Speak
With a reach extending to 215,000 offices and an equal number of households, the campaign generated unparalleled brand awareness and engagement. The ROI was phenomenal, making it one of the most successful marketing campaigns in the history of Indian television.
Conclusion
The Khatron Ke Khiladi branding campaign with the Dabbawalas of Mumbai was a masterstroke in experiential marketing, setting a new benchmark for innovative brand promotion. It showcased what can be achieved when traditional methods meet modern marketing strategies, all executed to perfection by MarketMen.