As part of the Colors Golden Petal Club, we executed an on-ground promotional campaign for Colors TV’s supernatural romantic drama, Tere Ishk Mein Ghayal, across key Uttar Pradesh markets including Lucknow, Agra, Kanpur, and Varanasi.

The campaign was designed to take the show closer to its audience through high-engagement public interactions, live entertainment, and immersive brand visibility. Each city activation reached an audience of approximately 1,500 people, creating strong recall for the show and building excitement around its unique storyline and characters.

This video captures the energy of our Kanpur event, where the show promotion was combined with a specially curated entertainment experience. From audience engagement to live performances and brand-led interactions, the event successfully brought the world of Tere Ishk Mein Ghayal alive for viewers on-ground.

The activation helped strengthen the connection between Colors TV and its regional audience, while generating meaningful buzz for the show through a memorable, high-footfall consumer experience.

Campaign Highlights:
Brand: Colors TV
Show: Tere Ishk Mein Ghayal
Initiative: Colors Golden Petal Club
Cities Covered: Lucknow, Agra, Kanpur, Varanasi
Audience Reach: Approx. 1,500 people per event
Featured Event: Kanpur Entertainment & Promotion Activation