Eisai Pharmaceuticals – MultiCity Alzheimer’s Awaness Campaign
Eisai Pharmaceuticals India’s Alzheimer’s Awareness Walkathon: A Collaborative Triumph with MarketMen
Introduction: In a resounding effort to champion Alzheimer’s awareness, Eisai Pharmaceuticals India joined forces with MarketMen, a leading event management agency, to orchestrate a series of impactful Walkathons across key cities—Mumbai, Lucknow, Chennai, and Pune. This collaborative initiative not only showcased the commitment of Eisai Pharmaceuticals India towards community engagement but also demonstrated the prowess of MarketMen in seamlessly executing large-scale, multi-city events.
Event Overview: Eisai Pharmaceuticals India, a trailblazer in neurology and Alzheimer’s research, entrusted MarketMen with the responsibility of organizing a Walkathon that brought together doctors, Alzheimer’s patients, and company executives. The event aimed not only to raise awareness about Alzheimer’s disease but also to foster a sense of community and support among diverse stakeholders.
Challenges:
- Coordinating multi-city events poses logistical challenges. MarketMen skilfully navigated through varied city regulations and requirements to secure necessary permissions.
- Ensuring a seamless experience for participants across diverse venues demanded meticulous planning and execution.
- Branding consistency and visibility across different locations required strategic placement and coordination.
MarketMen’s Role: MarketMen assumed an end-to-end responsibility for the event, meticulously handling every detail from permissions and venue identification to branding, sound, stage setup, and backdrop design. Their expertise ensured a cohesive and impactful experience across all four cities.
- Permissions and Venue Selection: MarketMen’s adept team liaised with local authorities, securing permissions seamlessly. The selection of parks in each city provided an ideal backdrop for the Walkathon, fostering a sense of connection with nature.
- Branding and Visibility: MarketMen’s creative team conceptualized and executed a comprehensive branding strategy, ensuring maximum visibility and brand recall. From banners to signage, every element reflected the essence of the event and the commitment of Eisai Pharmaceuticals India.
- Logistics and Coordination: Coordinating simultaneous events in multiple cities demanded a robust logistics plan. MarketMen’s efficient coordination ensured that each Walkathon ran smoothly, maintaining a synchronized and impactful experience.
Results:
- The Walkathon garnered significant media coverage and social media engagement, amplifying the reach of the Alzheimer’s awareness campaign.
- Eisai Pharmaceuticals India received commendation for its commitment to community engagement and corporate social responsibility.
- Participants, including doctors, Alzheimer’s patients, and company executives, expressed a sense of fulfilment and unity, contributing to a positive and lasting impact on the community.
Conclusion: The collaboration between Eisai Pharmaceuticals India and MarketMen exemplifies the power of strategic partnerships in driving meaningful change. This Alzheimer’s Awareness Walkathon
Sun TV Marathi – Multicity “Mulgi Pasant Aahe” Show promotion
Sun TV Marathi – A Roaring Success: Mulgi Pasant Aahe’s Multicity Van Campaign Engages 28,000 Women in 8 Cities.
Introduction to the Campaign
The ‘Mulgi Pasant Aahe’ van campaign marked a significant milestone in innovative television show promotion. Conducted across eight cities in Maharashtra – Kolhapur, Ahmednagar, Solapur, Nashik, Akola, Latur, Jalgaon, and Aurangabad – this campaign was a pioneering effort to engage directly with the show’s target audience, women. The campaign aimed to create buzz and foster a community of viewers for the new Marathi show, ‘Mulgi Pasant Aahe’, through a unique, on-ground promotional strategy.
The Campaign Overview
At the heart of this campaign were branded vans, which traversed through various high-footfall areas like markets, parks, and residential colonies. These vans weren’t just moving advertisements; they were interactive engagement hubs. Each stop was transformed into a lively engagement spot, where an Emcee played a crucial role in attracting and retaining the crowd’s attention. The campaign included showing a short audio-visual (AV) clip of the show, interactive sessions with the audience, and distribution of gifts. An innovative aspect was the incorporation of technology, where the audience could join a WhatsApp group via QR code to win bigger prizes, thus ensuring continued engagement.
The Challenges
The primary challenge was to capture the attention of the daily passerby and convert them into an engaged audience. In today’s fast-paced world, grabbing someone’s attention, especially in a public space, is not easy. The campaign had to be captivating enough to not only draw the audience in but also keep them engaged. Furthermore, the logistical aspect of coordinating such a campaign across multiple cities, with varying local dynamics and audiences, added to the complexity.
MarketMen’s Role
MarketMen played a pivotal role in the meticulous planning and execution of this campaign. From the design of the branded vans to selecting strategic locations for maximum visibility and engagement, every detail was carefully considered. MarketMen’s expertise in audience engagement shone through in the selection and training of the Emcees, who were instrumental in gathering crowds and keeping them engaged. The integration of technology for post-campaign engagement was another feather in MarketMen’s cap, showcasing their understanding of modern promotional strategies.
Results
The campaign was a resounding success, achieving remarkable engagement numbers. An average of 500 women participated daily in each city, leading to a total engagement of 28,000 women over 7 days across the 8 cities. This impressive figure not only highlighted the campaign’s vast reach but also its effectiveness in creating a strong initial viewer base for the show. The ‘Mulgi Pasant Aahe’ van campaign stands as a stellar example of how innovative, on-ground engagement strategies, combined with effective use of technology, can lead to substantial promotional successes in the television industry.
Wockhardt’s – Sales Offsite
Wockhardt’s Surge: Riding High with MarketMen’s Creative Brilliance
Introduction: In a dazzling display of corporate dynamism, Wockhardt, a pharmaceutical giant, collaborated with MarketMen to craft an unforgettable Annual Cycle Meet. Held at the opulent J P Palace in Agra, the event seamlessly blended business objectives with team building and Reward & Recognition. MarketMen’s role in conceptualizing, designing, and executing the event elevated it to a league of its own.
Event Overview: The Wockhardt Annual Cycle Meet transcended the conventional boundaries of corporate gatherings, encapsulating a perfect synergy of business acumen, team camaraderie, and an electric atmosphere of celebration. The objective was clear – to inspire teams to surge and achieve unprecedented business milestones.
Key Highlights:
- Theme – “Surge”:
- MarketMen’s creative design team conceptualized and executed the theme “Surge,” symbolizing a collective push for excellence and surpassing goals.
- The Surge theme was not just a visual spectacle; it became a rallying cry for the teams to rise and conquer challenges.
- Logo Unveiling with Kabuki Magic:
- The Surge logo was unveiled with theatrical flair, using Kabuki techniques, setting the stage for a high-energy and visually stunning event kickoff.
- Perfect coordination and timing marked the logo reveal, leaving a lasting impression on the attendees.
- Team Building Extravaganza:
- Live auction determined the teams, each named after Wockhardt’s medicines, fostering a sense of identity and unity.
- Box cricket, a spirited competition among the teams, added an element of excitement and friendly rivalry.
- Cheerleaders and Team Spirit:
- Teams donned custom T-shirts representing their medicines, adding a vibrant and personalized touch.
- Cheerleaders infused infectious energy, waving placards of “6” and “4,” creating an electrifying atmosphere reminiscent of a cricket stadium.
- Reward & Recognition:
- The event seamlessly integrated business discussions with recognition, honoring achievements and motivating teams to reach greater heights.
- Photo Op Corner:
- A dedicated photo op corner allowed teams to capture memories with the Surge theme, fostering a sense of pride and ownership.
Results:
- The Surge theme resonated beyond the event, becoming a symbol of motivation and teamwork within Wockhardt.
- Enhanced team morale and camaraderie translated into improved business performance.
- The event received commendation not only for its professional execution but also for its creative brilliance.
Conclusion: Wockhardt’s Annual Cycle Meet, brought to life by MarketMen’s creative prowess, stands as a shining example of how corporate events can seamlessly blend business objectives with creativity and enthusiasm. The Surge theme, with its visual grandeur and symbolic depth, left an indelible mark, inspiring teams to surge beyond limits and achieve unparalleled success.
Zee Entertainment Television at Nauchandi Mela, Meerut
Join us as we continue to push the boundaries and set new benchmarks.
Zee Entertainment Television at Nauchandi Mela: A Spectacular Experience by MarketMen
Introduction
When Zee Entertainment Television Pvt. Ltd. decided to participate in the Nauchandi Mela for the second consecutive year, they had one goal in mind: to make it bigger and better than ever. Having successfully managed Zee’s presence at the mela in the previous year, MarketMen was the natural choice to bring this vision to life. And so we did, with a stall that was not just a stall, but a spectacle.
The Vision
Zee wanted a grand presence at the mela, and what could be grander than a 60 ft x 40 ft inlit stall designed to capture attention from every angle? But we at MarketMen decided to take it a step further. Instead of settling for static branding, we introduced an 80 ft x 6 ft outdoor LED display with curved front corners, turning the stall into a dynamic visual experience.
The 3D Anamorphic Display
To add another layer of innovation, we recommended a 3D anamorphic display featuring Zee’s logo and snippets from their popular TV serials. This wasn’t just any video; it was a specially crafted visual treat designed and executed by MarketMen. The 3D anamorphic display was not just eye-catching; it was mesmerizing, drawing crowds like a magnet.
The stall was a marvel of design and technology, fully inlit to ensure maximum visibility. The LED display and 3D anamorphic visuals were programmed to offer a seamless experience, ensuring that the brand message was not just seen but felt. Every element was meticulously planned and executed to perfection, making the stall the talk of the mela.
The Impact
The Nauchandi Mela, a 24-day event, saw participation from more than 10 lakh people, and Zee’s stall was a landmark that no one could miss. The footfall at the stall was overwhelming, and the engagement was beyond anything we had anticipated. The stall didn’t just promote Zee; it celebrated the brand, making it a part of the cultural fabric of the mela.
The MarketMen Edge
Our experience in creating impactful brand experiences came to the fore in this project. From the initial concept to the final execution, every step was a testament to MarketMen’s commitment to innovation and excellence. The result was a campaign that exceeded expectations and set new benchmarks for experiential marketing.
Conclusion
The collaboration between Zee Entertainment Television Pvt. Ltd. and MarketMen at the Nauchandi Mela was not just successful; it was historic. It redefined what a brand stall could be and set a new standard for engagement and impact.